Design Thinking is an empathy-focused methodology, enabling innovation and competitiveness, through understanding the customer's needs and behaviors. Design Thinking's five action modules are: Empathize, Define, Ideate, Prototype, and Test. Participants learn the value of understanding the user as a springboard for innovation. Best suited for finance, insurance, sales, human resources, healthcare, and other service-oriented processes.
SIT is a structured mapping of product attributes and variables, which participants methodically pair and evaluate for added benefit. This is the essence of creativity: associating unrelated elements for novelty. SIT is best suited for manufacturers interested in improving physical products, ideating new products with existing facilities.
Mindmaps are visual exercises, which organize data and requirements from multiple sources, into a compelling hypothesis or project management direction. Mindmaps are large-format drawings of connected data and ideas, enabling participants to see relationships which make strong intuitive sense. The activity of making a mindmap, particularly as a group, is very effective at structuring engaging project management conversations. Best suited for IT and education.
Sprint is a newer method of testing a product concept, developed by Google innovators. Within 5 days, a new product, usually an IT solution, is tested with actual users. It enables a business unit to decide Go, No Go, or Pivot - quickly and cost-effectively.
Lead Strategist & Facilitator